Canon Level Up Sales Event Animated Videos

I created two animated social media videos for Canon Canada’s Level Up Holiday Sales Event and their Rediscover Canada Sales Event to highlight discounted products that an entry-level user would enjoy. The videos were used for social media, primarily TikTok, to reach a Gen Z audience, so I created a style that felt younger and more playful but still distinctly Canon. I adapted the videos to 3-4 sizes to fit all social platforms, plus a French version for their French markets.

Project done with Jump Branding & Design.